Open Today
9:00am - 6:00pm

APM Monaco Collection Valentine

APM Monaco Collection Valentine

We sought out the coolest styles and meshed them with colourful, young and edgy vibes to create our Valentine collection, playful jewellery with neon hints, lockets and chains - emblems of what’s in.

Lea Elui, our new brand ambassador and one of the leading influencers of Gen Z presents Collection Valentine. The photoshoot took place in a Parisian supermarket to create a retro, cool yet fashionable atmosphere that matches this vibrant and trendy collection. The secretive ambiance that revolves around Valentine’s Day is mirrored in our Morse code inscribed jewels featuring words “LOVE” “AMOUR” and “SMILE”. We also recreated the classic alphabet jewellery in white silver, for a contemporary twist.